Since 2011, BERING has been a partner of the world’s only animal welfare organization, which exclusively supports polar bears. Polar Bears International is dedicated,among other things, to the young bear families here, research projects in Alaska and Norway help to protect the mothers and their offspring better.

BERING supports PBI´s Maternal Den Project with its limited edition and the BERING charity watch. For every charity watch sold, BERING donates 15 US-Dollar to the animal welfare organization “Polar Bears International”.