We’re turning customer feedback into forests!

At Michael Jones Jeweller, we are excited to announce that we are now using Feefo – the world’s largest verified reviews provider – to fund tree-planting projects in return for honest customer reviews.

We have been making planet-helping changes to our business over the past few years, starting with going carbon-neutral in 2022. With the launch of Feefo’s new sustainability feature, Treefo, we are now offering customers a planet-loving thank you for every review they share.

As 69% of consumers are interested in making more sustainable choices (Travel Weekly, December 2022) we wanted to offer something that would have a positive impact on the planet and boost support for Michael Jones Jeweller from like-minded customers.

Feefo has partnered with reputable climate solutions specialists, Ecologi, to source its tree-planting projects. Ecologi, in turn, works hand-in-hand with genuine project providers who are engaging with local communities to restore landscapes. These tree-planting projects nurture seeds to have the best chance of growing into full-grown trees.

Why now? With the trend of the conscious consumer on the rise, we wanted to boost our own climate action and find a way to help our customers enhance their sustainability journey.

Customers are choosing more often to shop from sustainably conscious businesses:

• 40% of UK consumers are now conscious shoppers. These are customers who buy from brands that clearly communicate sustainable and ethical practices, (Deloitte, 2022)
• A poll carried out with Ipsos showed 69% of respondents were ‘interested in making more sustainable choices’, (Travel Weekly, December 2022)

Stacie Hutchinson, website manager and co-operative vice-chairman of Michael Jones Jeweller, is excited about the impact Treefo will have: “We have received a lot of amazing reviews since working with Feefo on our website and we wanted to thank our customers for taking their time to leave us a review in a way that everyone can appreciate and benefit from. Treefo helps us accomplish that while also continuing our journey to increase our sustainability efforts and positive impact on the planet.”

Kerry Leighton-Bailey, Chief Product & Marketing Officer at Feefo, said of the Treefo launch: “This is the feature we’ve been waiting for. It builds on Feefo’s ethical journey and means we can finally support businesses to reach their sustainability goals. Businesses are collecting customer reviews anyway. Why not turn that into planet-loving action?”

Learn more about how we are doing are part to help the environment at Michael Jones Jeweller on our Sustainability Blog.