Better Starts Now

CITIZEN, a trusted name and brand leader in the watch industry for over 100 years, is known the world over for its uncompromising values: technical precision, innovative mindset, quality craftsmanship and design excellence.

The first to create quartz crystal and titanium timepieces, CITIZEN was also an early pioneer in advocating for the environment, launching the first light-powered watches with proprietary Eco-Drive technology in 1976, thus adding eco-mindful as a core value.

CITIZEN advocates “Better Starts Now,” searching for and accomplishing goals that better our lives. In this respect, CITIZEN aligns with organisations and personalities that reflect the values of the brand including the RAF Red Arrows.

Popular Collections

Citizen Red Arrows

The Red Arrows are the world-renowned aerobatic display team and ambassadors of the Royal Airforce. Since the Team was officially formed in 1965, they have completed over 4,800 displays in 57 countries worldwide. The Red Arrows’ reputation is built on commitment and professionalism, combined with high precision performance, unrivalled skill, passion and equipment. It is these qualities that make the Red Arrows perfect long-term partners of Citizen.
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Citizen Promaster

Citizen's PROMASTER professional sports watch has been a firm favourite with professionals who challenge their limits. Functionality enabled by innovative technology. Durability suited for extreme environments. Carefully thought-through safety for the user. Citizen's PROMASTER takes performance to a higher level to meet the needs of the pros who blaze the trails others follow.
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Citizen Tsuyosa

Introducing a sleek new timepiece that brings ultramodern sports styling right to your wrist, meet the Tsuyosa Automatic. The sophisticated design of the watch makes a strong impression via its stainless steel case and a seamlessly integrated, matching bracelet. Powered by an automatic movement and offering up to 50 metres of water resistance, the refined timepiece is a serious, daily wearing choice ready for work, play, and everything in between.
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