Swiss Avant-Garde Since 1860

The reference in luxury chronograph watches, TAG Heuer’s high-precision timing innovations have kept pace with the evolution of sports since 1860.

Our timepieces make it possible to capture every fraction of a second of a performance. From the wrists of the drivers who have marked the history of motor racing to your wrist, TAG Heuer watches have a lasting impact on their time and their era.

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TAG Heuer Carrera

Born on the racetrack in 1963. The iconic sports watch designed for professional drivers and sports-car enthusiasts.
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TAG Heuer Formula 1 Collection

TAG Heuer Formula 1

The motor-racing inspired collection for men and women who dare to live life at full speed. A road tested endurance machine, quartz-powered or automatic, designed to last. 
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TAG Heuer Aquaracer

A sports watch that adapts to all lifestyles. Built to withstand the toughest conditions, the Aquaracer collection offers style and performance both in and out of the water.
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TAG Heuer Monaco Watches

TAG Heuer Monaco

The motor-racing inspired watch. A design classic beloved by connoisseurs, the instantly recognisable Monaco is cooler and more cutting-edge than ever.
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TAG Heuer Autavia Watches

TAG Heuer Autavia

A collection rooted in history. Two pillars of TAG Heuer’s history: automobile and aviation. Initially used for dashboard timers for cars and aircraft starting in 1933, the Autavia name would later make its way onto wristwatches.
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TAG Heuer Link Watches

TAG Heuer Link

Comfort and avant-garde aesthetics. Motion, purity, curve, precision, an almost liquid-metal dynamism in its streamlined form and silhouette — these are the TAG Heuer Link’s signature values.
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Related Blog Articles (View The Blog)

TAG HEUER INTRODUCES THE MONACO GULF SPECIAL EDITION: THE LEGEND IS BACK

TAG HEUER INTRODUCES THE MONACO GULF SPECIAL EDITION: THE LEGEND IS BACK

One of the most awaited TAG Heuer watches is back with a new refined version, including for the first time ever, the in-house movement Heuer 02. Watches & Wonders, Geneva - 30th March 2022 : Just in time for Watches & Wonders, the Swiss Luxury Watch Manufacturer releases a new edition of its iconic TAG Heuer Monaco made with the partner Gulf. The co-creation wears the legendary colours...

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TAG HEUER INTRODUCES AQUARACER PROFESSIONAL 300 ORANGE DIVER ORANGE IS THE NEW BLACK

TAG HEUER INTRODUCES AQUARACER PROFESSIONAL 300 ORANGE DIVER ORANGE IS THE NEW BLACK

TAG Heuer is expanding its TAG Heuer Aquaracer Professional 300 core collection with the Orange Diver a new watch with a vibrant look that is inspired by the orange diver reference 844, a favourite among collectors.
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