About Breitling

Getting into the watch manufacturing business in the
mid-1880s was no easy feat. Switzerland was experiencing the worst part of a long recession.

Yet, despite the economic difficulty, social unrest and uncertainty about the future, 24-year-old Léon Breitling stayed true to his vision of creating instruments that could measure, divide and master time.

Today, Georges Kern and his team continue the rich tradition
that began in a small workshop in St. Imier in 1884. The product portfolio was
restructured around the brand's three historic universes: Air, Land and Sea.
Breitling redefined itself as "a generalist Swiss watch brand offering a
cool, informal and inclusive alternative" to traditional watchmakers.

Breitling Collections

Breitling Avenger

Power in action. The Breitling Avenger is a study in superlatives: unparalleled safety and reliability; extreme robustness and shock resistance; maximum functionality; incredible readability. It’s ready when you are!
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Breitling Chronomat

Breitling’s all-purpose watch for your every pursuit, at home both on the red carpet and at the beach. Introduced in 1984, the Chronomat celebrated Breitling’s centenary in style and marked the return of the mechanical chronograph. Nearly forty years later, the Chronomat still represents purpose, action and style.
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Breitling Navitimer

For 70 years, the Breitling Navitimer has been one of the world’s most beloved mechanical chronographs. The Navitimer family introduces a watchmaking legend to a whole new generation.
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Breitling Classic AVI

Retracing the celebrated design codes of the Ref. 765 AVI Co-Pilot, the Classic AVI collection recalls Breitling’s earliest ties with aviation from the 1930s onwards. The Classic AVI pays homage to this unique heritage with a highly legible dial, rugged case, and signature rotating bezel that allowed pilots to measure some of the very first long-haul flights. 
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Breitling Premier

In the 1940s, Breitling launched the original Premier, watches dedicated to everyday elegance. Now, the new Premier collection introduces models whose elegance is worthy of their historic name and whose quality, performance, and design DNA are pure Breitling!
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Breitling Professional

One of Breitling’s earliest and most enduring mottos was “Instruments for Professionals” and the words are as relevant today as ever. The watches in the Professional family are equipped with features that make them perfect partners for every adventurer.
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Breitling Superocean Heritage

The updated, upgraded Superocean Heritage line celebrates a more-than-60-year legacy of great Breitling dive watches. With a reinvigorated design, it blends timeless aesthetics with cutting-edge technology.
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Breitling Superocean

Breitling’s Superocean is technical, durable and comes in a range of fun colors. Dive with it, surf with it, swim with it, hit the beach bar with it.
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Breitling Top Time

After its release in the 1960s, the Top Time quickly became a symbol of self-expression for a dynamic generation thanks to its elegant and unconventional dial design. The Top Time was never about keeping time but expanding it, exploring the world in your way, at your own pace.
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Related Blog Articles (View The Blog)



INTRODUCING THE 2022 NAVITIMER As Breitling’s legendary timepiece turns 70, the brand unveils a redesigned collection that is all about bold colour, enhanced styling—and incredible journeys. For 70 years, Breitling’s original pilot’s watch has been beloved by aviators and tastemakers in equal measure. Worn by an astronaut in space and the biggest stars on Earth, it is Breitling’s most iconic...

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