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Danish Design

Since the 1950s, “Designed in Denmark“ has conquered the world with its distinctive features; simple forms, minimalism, functionality and unique value for money.

The Danish line has inspired creatives in design, architecture, and art worldwide. The founders of Danish design include greats such as Arne Jacobsen and Verner Panton. BERING continues to develop this distinguished style

Since 2010, we have been producing unique watch and jewelry collections, with a very special design concept “Inspired by arctic beauty“. BERING combines the beauty of the Arctic with timeless Danish design.

The breathtaking nature of the Arctic is our inspiration, giving us an abundant source of new design ideas. Contributing to the protection of this unique landscape and its habitats is also very close to our hearts. We create watch and jewelry collections that are as timelessly beautiful and resistant as the nature of the North.

Popular Collections

Bering Solar Watches

Discover the Bering Solar Watches Collection at Michael Jones Jeweller, where eco-friendly innovation meets sleek Scandinavian design. Powered by light, Bering Solar watches offer sustainable timekeeping without compromising on style or performance.
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Bering Ultra Slim Watches

Explore the Bering Ultra Slim Watches Collection at Michael Jones Jeweller, where sleek minimalist design meets superior comfort. Renowned for their ultra-thin cases, these watches are designed to sit effortlessly on the wrist, offering both timeless elegance and everyday practicality.
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Bering Titanium Watches

Discover the Bering Titanium Watches Collection at Michael Jones Jeweller, where lightweight strength meets contemporary Danish design. Known for being hypoallergenic, durable, and remarkably comfortable to wear, titanium watches are the perfect choice for those who want both resilience and refined style.
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