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Longines: Elegance, tradition and performance


Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance.

With many years of experience as a timekeeper for world championships in sport or as a partner of international sports federations, Longines – famous for the elegance of its timepieces – is a member of the Swatch Group Ltd, the world’s leading manufacturer of horological products. The brand known by its winged hourglass logo now has outlets in over 140 countries.

Longines Collections

MASTER

Horological Craftsmanship
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CONQUEST

The everyday watch
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Longines Spirit Zulu Time Michael Jones Jeweller

SPIRIT

Linking history with innovation
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ELEGANCE

A fusion of timeless style and quiet luxury
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PRIMALUNA

Elegance and femininity
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HERITAGE

From vintage-inspired designs to reimagined classics
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Related Blog Articles (View The Blog)

Revisiting An Icon | LONGINES ULTRA-CHRON CLASSIC

Revisiting An Icon | LONGINES ULTRA-CHRON CLASSIC

LONGINES ULTRA-CHRON CLASSIC High-frequency expertise deeply rooted in Longines’ heritage Nearly six decades after the launch of the ground-breaking Ultra-Chron collection, Longines honours the pioneering spirit that defined it with the new Ultra-Chron Classic. Inspired by the iconic 1967 model and drawing on over 100 years of innovation in high-frequency technology, the Ultra-Chron Classic impresses with an exclusive high-frequency calibre,...

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LONGINES SPIRIT PILOT AND SPIRIT PILOT FLYBACK

LONGINES SPIRIT PILOT AND SPIRIT PILOT FLYBACK

LONGINES SPIRIT PILOT AND SPIRIT PILOT FLYBACKWhere pioneering spirit meets modern precision   Drawing on nearly a century of aviation heritage, Longines expands its Spirit pillar with the new Spirit Pilot and Spirit Pilot Flyback designs for 2025. These models remain faithful to the original Spirit collection’s distinctive aesthetics while strengthening Longines’ position in the pilot watch category through design...

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