Swiss Avant-Garde Since 1860

By fusing avant-garde design with bold style, TAG Heuer has become a world pioneer in watchmaking innovation.

Since 1860, every watch made by TAG Heuer in Switzerland has highlighted its commitment to excellence and high precision. Thanks to its unique savoir- faire and new technologies, TAG Heuer continues to constantly push boundaries and showcase its heritage.

Popular Collections

TAG HEUER CARRERA

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TAG HEUER FORMULA 1

TAG HEUER FORMULA 1

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TAG HEUER AQUARACER

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TAG HEUER MONACO

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Related Blog Articles (View The Blog)

Chronograph Revolution | TAG HEUER MONACO

Chronograph Revolution | TAG HEUER MONACO

WATCHES & WONDERS 2026TAG Heuer Monaco Evergraph THE CHRONOGRAPH REVOLUTION In a year celebrating the inseparable relationship between Swiss luxury watchmaker TAG Heuer and the chronograph, the moment has arrived for the Maison to reimagine this complication in a way that marks one of the most significant movements in the history of TAG Heuer.Drawing on more than 160 years of...

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TAG Heuer Monaco | WATCHES & WONDERS 2026

TAG Heuer Monaco | WATCHES & WONDERS 2026

WATCHES & WONDERS 2026TAG Heuer Monaco Chronograph TAG HEUER REINVENTS ITS SQUARE ICON More than half a century after its debut, the celebrated TAG Heuer Monaco enters its next chapter with a new more ergonomic design, elevating comfort and refinement, and now powered by the in-house automatic Calibre TH20-11.Since 1969, the TAG Heuer Monaco has left an indelible mark on...

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