Watches

Few names in watchmaking resonate with such reverence as El Primero. More than just a movement, it represents a turning point in horological history — a bridge between tradition and innovation, between resilience and reinvention.

This is the story of how the El Primero came to life, survived near extinction, and evolved into one of the most celebrated mechanical movements ever created.

OMEGA unveils seven new models across four distinctive dials, each showcasing advanced ceramic engineering and precision finishing. Available on newly designed rubber or nylon straps, the collection represents years of technical refinement in case construction and movement development.

LONGINES ULTRA-CHRON CLASSIC High-frequency expertise deeply rooted in Longines’ heritage Nearly six decades after the launch of the ground-breaking Ultra-Chron collection, Longines honours the pioneering spirit that defined it with the new Ultra-Chron Classic. Inspired by the iconic 1967 model and drawing on over 100 years of innovation in high-frequency technology, the Ultra-Chron Classic impresses with an exclusive high-frequency calibre,...

Just ahead of the Mid-Autumn Festival, when the moon is at its brightest, TUDOR unveils its first ever watch with a moon phase complication… and some magic from Jay Chou.