Baume & Mercier; Timeless, Classic, Innovative

Baume & Mercier; Timeless, Classic, Innovative

Since 1830, Baume and Mercier has been at the forefront of watchmaking innovation and quality. This renowned Swiss watch brand is best known for its timeless and classic designs that have remained popular for generations. Every Baume and Mercier watch is crafted with precision and attention to detail, making it a symbol of luxury and sophistication. From the elegant Clifton collection to the modern Hampton collection, Baume and Mercier watches offer a varied selection of timepieces. 

A Brief History

In the early 1800s, brothers Louis-Victor and Celestin Baume opened a watch dealership in the Swiss village called Les Bois. They managed to uphold a remarkable reputation by producing the highest quality of watches that incorporated the latest innovations.

They then branched out to London where they set up a store called ‘Baume Brothers’. Their business soon bloomed and by the late 19th century, they acquired a global reputation of being a trustworthy watchmaking brand. They were widely recognised for their chronograph watches as well as more complicated models. This led the company to win several awards on an international scale. In 1919, the company was awarded the highest international distinction of the time; the ‘Poincon de Geneve’ quality hallmark.

In the early 1920s, the company director, William Baume joined forces with Paul Mercier. Together, they founded Baume & Mercier, Geneva in 1918. Paul Mercier acknowledged the importance of the brand having to embrace change and stepping in with its time. By the late 1940s, Baume & Mercier launched one of its most successful watch models; the Marquise. With its success, the company then decided to produce more creative yet modern ladies’ watches.

Constantly demonstrating its creativity, Baume & Mercier unveiled innovatively shaped timepieces during the 1970s, such as the ‘Galaxie’ and the ‘Stardust’ which won prestigious international awards including the Golden Rose of Baden-Baden. In 1973, the company  brought out the Riviera, one of the world’s first steel sports watches.

Why choose Baume & Mercier?

Baume & Mercier is a watch brand that perfectly marries elegance and timelessness in their designs. With a rich history of producing high-quality timepieces, they have established themselves as a leader in the industry. From classic, traditional designs to more modern styles, Baume & Mercier offers a wide range of watches to suit any taste or occasion.

Each watch is crafted with the utmost attention to detail, ensuring both style and comfort for the wearer. Whether you're looking for a watch to wear to the office, a formal event, or even for everyday wear, Baume & Mercier will have a watch design that will perfectly fit your needs.

In addition to their stylish designs, Baume & Mercier also boasts exceptional quality in their watches. Each watch is crafted with precision and care, using only the finest materials and technologies. They also offer a standard two-year warranty* on their watches, ensuring that your investment is protected for years to come.

If you are after a watch that is both stylish and comfortable, while also being crafted with exceptional quality, Baume & Mercier is the perfect choice for you. You can be confident that when you choose a watch from this brand, you're choosing a timeless piece that you will treasure for a lifetime. 

 Our Top Picks from Baume & Mercier 

Here are a few of our top picks. Whether you're looking for a sophisticated statement piece or a daily essential, you can be rest assured that Baume and Mercier will have the ideal watch for you. 


Riviera 10616 

With almost fifty years behind it, the Riviera is no newcomer. Inspired by the carefree lifestyle of the French Riviera, this is the watch of casual elegance, symbolizing an easygoing view of refined watchmaking. It was first developed in 1973 and has adapted to every era, year after year, while staying true to its special style. Its steel adornments and strong shape have always represented a form of freedom, an offbeat elegance. 

This sporty yet stylish watch features a bold blue sapphire dial and an interchangeable metal bracelet. 



Classima 10610

Classima is a classic round timepiece with perfectly balanced proportions, and it is a delight to wear. Baume & Mercier brings a touch of modernity to this highly acclaimed collection with a wide array of materials, from the most traditional to the most innovative. 

This ladies automatic watch features an elegant slate-gray dial set with diamond indexes and Roman numerals at the quarter-hours. The polished stainless steel bracelet and case complete the urban-chic look of this Swiss-made wristwatch.


Clifton 10592 

Embodying the Swiss watchmaking tradition and an elegant, urban spirit, the Clifton collection is both contemporary and iconic. Masculine and distinguished, Clifton timepieces appeal to demanding men looking to acquire a classic yet contemporary timepiece.

This watch features a stunning deep green dial paired with a complementing black alligator strap. The strap is interchangeable allowing for versatility and ensuring you can wear this watch throughout the year. 



Hampton 10472 

Echoing the Art Deco inspiration of the Hampton collection, this rectangle watch with a pure white dial and Arabic numerals and indexes, offers an enduring aesthetic and the utmost refinement.

A classic rectangular watch for women, this Hampton wristwatch features a pure white coloured dial with the elegance of gilt sword-shaped hands and gilt Arabic numerals at 6 and 12 o’clock. It comes with a light brown calfskin strap with beige stitching.


Riviera 10676 

In 2022, Baume & Mercier presented two new, ultra-feminine versions of the Riviera, each in an elegant 33 mm diameter, with a “Swiss-made” self-winding movement and an interchangeable integrated steel bracelet.

For those looking for something modern yet elegant, the Riviera collection is a great choice. This collection features contemporary designs with unique materials and sleek lines. Inspired by the carefree lifestyle of the French Riviera, this is the watch of casual elegance: a symbol of freedom and fun.



Hampton 10671 

The Hampton 10671 combines a chic aesthetic with the luxury refinement of the Swiss watchmaking. 

Men can also opt for something more classical, such as the Hampton Classic. This collection has been around for more than 50 years and is still considered a classic. This particular watch features a vivid blue dial set against an elegant stainless steel mesh strap. It certainly a timeless pieces that is guaranteed to not go out of style. 


*Baumatic 8-year Warranty Extension

Exclusively for all the timepieces that are equipped with a Baumatic movement, Baume & Mercier are introducing a 6 year extension to the existing 2 year international warranty the watches come with. 

To be able to benefit from this warranty program, you should fulfil the following requirements: 

1. Your timepiece is either a Riviera or a Clifton model that is equipped with a Baumatic movement.
2. Your timepiece has purchased directly from the official Baume & Mercier website, at Michael Jones Jeweller or any other authorised Baume & Mercier retailer. 
3. Your timepiece has been purchased as of January 1st, 2023 or thereafter. 
4. The activation of the warranty extension program must be requested within 60 days after the purchase of the timepiece. 
It is important to note that in order to obtain the additional 6 years guarantee, you must register this online via the official Baume & Mercier website which can be found here

You can browse our full ranger of Baume & Mercier watches here. Alternatively, please feel free to visit our Grosvenor Centre showroom where you will be greeted by a friendly staff member who will assist you in choosing the perfect timepiece.