Michael Jones Jewellers To Turn 100

In August of 2019 Michael Jones Jeweller will officially be 100 years old. We will be marking this special occasion with a year of celebrations.


Inside the 55 lower mounts store, 1963.

Our History

The business was originally established as a pawn brokers by Michael’s parents after the end of World War One. Michaels father Claude had served as a sergeant in the Royal Medical Corps whilst his mother Laurie worked with the Voluntary Aid Detachment. Upon returning to Northampton they committed all of their savings to their joint venture. Laurie would later reminisce that in the early days they had even sold their own wedding presents to make ends meet. When Michael left school he started working in the family business, using his parents links within the trade to gain experience. During this time Michael learned the importance of expert staff, superior workmanship and supplying customers with the best products available.

When Michael eventually took over the family business in the sixties he sought to turn it into a fine jewellers. He set about creating a shop which would be a spectacle in the town. The original Michael Jones Jeweller, located on the Mounts, was designed with excitement in mind. Its striking external architecture was matched inside by a waterfall that fell into a pool complete with tropical plants and ornamental fish. To add a final flourish to the customer experience Michael began our tradition of hand wrapping and wax sealing purchases with our very own Michael Jones Jeweller seal.

The Michael Jones Ethos

Michael always believed that just as the business relied on its staff, the staff should be able to rely on the company. He believed 'profit was a means to an end and there were more important things in business, such as the quality of life of the people who worked in it'. Thus, in 1970 he sacrificed his ownership of the business and turned it into a co-operative. Even now, when you enter one of our showrooms you will be served by a co-owner of the business, each of whom understands the role good service plays in nurturing loyal patronage, trust and reputation. Michael also felt that if the company was prosperous then it should look outside to help others through charitable work, a belief we still uphold today.



Architectural Drawing, 1966.

100 Years Of Excellence

We believe that truly great service continues long after your original purchase, and offering a comprehensive aftersales service has always been the keystone of our business. You may be familiar with our sales staff and showrooms, but behind the scenes there are skilled craftspeople and horologists helping to provide a complete aftersales experience. Our goldsmiths combine time tested hand skills with the latest technology to offer comprehensive jewellery repairs and bespoke commissions whilst our first class watch workshop can service brands including Rolex, Omega, Breitling, Tag Heuer and Cartier in house. We are proud to announce that our senior watchmaker is among the first in the United Kingdom to have achieved Rolex's prestigious plaque scheme status. Our onsite registered valuers can appraise both contemporary and antique pieces, using their gemmological equipment and expertise to identify their provenance. Our sales team do not work to commission, as we prefer to nurture real relationships where honesty and expertise are paramount. We are proud that over the years many customers become lifelong friends.

Over the decades, Michael Jones Jeweller has nurtured relationships and links within the trade. This combined with our expertise and knowledge means we are able to bring you the finest product available, from the finest diamond stock to the best in Swiss watches, at great value. We select pieces for their craftsmanship and superior qualities, so that you have peace of mind in every purchase. With jewellery brands such as Fope and Portfolio of Fine Diamonds, and timepieces from Rolex, Breitling, Omega, Tag Heuer, Longines and Raymond Weil, there is something for everyone.


Original Grosvenor Centre Store, 1975.

An Unbeatable Service

Our hundred year story makes Michael Jones Jeweller what it is today. A century of trading brings invaluable knowledge, experience and networks, and collectively members of Michael Jones Jeweller have 500 years’ experience in the Jewellery trade. The Business has survived great periods of change and uncertainty over the years: World War Two, humanity's first steps on the moon and of course the rise of the internet and the Credit Crunch. We will see Brexit unfold and no doubt live through other great challenges. We stand on the shoulders of those who have built the company before us and stand by the values and beliefs that are the hallmark of Michael Jones Jeweller. We continue to believe that with good service and quality luxury items we will continue to grow.

You can find our three showrooms across Northampton and Banbury, or visit us online. To get in touch with us, ring any of our showrooms; for Gold Street it’s 01604 632 548, for Grosvenor Centre it’s 01604 636 633 and for Banbury it’s 01295 263 540. Alternatively, send us a message through the online contact form on our website.

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